What does this cost?
It depends on page count and what has to work behind the site — a five-page site for a local trade and a twenty-page build with booking and payments are different projects. After a 30-minute call you get one fixed price for the whole thing, in writing. You'll never see an hourly invoice or a surprise line item.
How long does it take?
Three to four days once all the content and information has been shared with us — photos, logo, services, hours, anything that needs to appear on the page. The clock starts when that lands with us, not when you sign, so the faster you send it over the faster you're live.
Do I own the site when it's done?
Completely. Domain, hosting account, code, analytics and any ad accounts are registered in your name from the start. If you ever want to hand it to someone else, you export it and go.
Can I update it myself afterwards?
Yes. We make editable whatever you'll actually need to change — hours, services, staff, prices, posts — and record a short walkthrough for your specific site. If you'd rather never touch it, ongoing plans include unlimited small edits.
Do I need advertising, or just a website?
Usually the site first. Pointing paid traffic at a page that doesn't convert is the most common way small businesses waste an ad budget. We build the site with tracking on it, and thirty days later there's real data showing whether the problem is the page or the number of people seeing it. Then it's an informed decision rather than a guess.
How much do I need to spend on ads?
Around $1,500 a month is the practical floor, and that isn't us being greedy — the ad platforms need a certain volume of conversions before they stop guessing who to show you to. Below that you pay for a permanent learning phase. If your budget is under it, we'll tell you to wait rather than take the work.
Will it show up on Google?
Every build ships with clean structure, fast load times, proper page titles, structured data, and your business configured correctly in Google Business Profile and Search Console. That's the foundation. Outranking established competitors in a competitive market is ongoing work, and we'll be straight about whether you need it.
I already have a site. Can you just fix it?
Sometimes. If it's built on something solid and the problem is design, speed or copy, a rework is faster and cheaper than starting over. If it's a page-builder template held together with fourteen plugins, rebuilding genuinely costs less than repairing. We'll audit it free and tell you which one you have.
What happens after launch?
Thirty days of everything-fixed-free, no questions. After that you can take an ongoing plan — hosting, backups, security, monitoring and unlimited small edits — or take the keys and host it yourself. Plenty of clients do the latter and that's genuinely fine.
Do you work with clients outside your area?
Yes. Most of the work happens over calls and shared links regardless of where you are. Local clients get an in-person kickoff if they want one; everyone else gets the same process on the same timeline.
What areas do you serve?
We're based in Northeast Tennessee and work across the Tri-Cities — Johnson City, Kingsport, Bristol, Elizabethton, Greeneville and the surrounding counties, plus Southwest Virginia. Local clients get an in-person kickoff. Everyone outside the area gets the same build on the same timeline, handled over calls and shared links.
Do I need a website if I already have a Facebook page?
Yes, and here's why. You don't own your Facebook page — the platform does, and it can change what it shows or disable an account without warning. A Facebook page also can't be found by someone searching Google for your trade, can't be read properly by Google Business Profile, and gives you no way to track where a lead came from. Keep the page. Add a site you actually own.
Is it cheaper to build it myself on Wix or Squarespace?
On paper, yes — around $20 a month. In practice most DIY sites take a busy owner three or four weekends, end up looking like the template they came from, and never get the parts that actually generate calls: proper page structure, conversion tracking, a Google Business Profile set up correctly, and copy written to sell your trade. If you genuinely enjoy building it, build it. If your time is worth more on a job site, it isn't cheaper.
How do I get my business recommended by ChatGPT and other AI assistants?
AI assistants answering local questions read the same sources people do — your Google Business Profile, your reviews, directory listings, and whatever a crawler can read on your site. Getting named means a complete and accurate profile, real and recent reviews, identical business name and phone number everywhere, structured data on your site so a machine reads your details as facts, and pages written to answer the questions people actually ask. It's included in every build and we'll set it up whether you ask for it or not.